TAT motors on at 55

BANGKOK  The Tourism Authority of Thailand marked its 55th anniversary at an event, Wednesday, attended by senior TAT officials as well as members of the tourism private sector and media.
Established as the Tourism Organisation of Thailand in 1960, TAT has been at the forefront of the country’s tourism marketing efforts. It has undertaken numerous marketing campaigns, worldwide, to help boost visitor arrivals and make tourism one of the most important job creators and foreign exchange earning industries.
Invited guests were asked not to present TAT with flowers but to make donations to the National Elephant Institute.
A special video highlighting the progress of the Thai tourism industry over the last 55 years is being produced. It is designed to help enhance product development, encourage the Thai people to be good hosts and preserve their heritage and traditions, and better manage their indigenous tourism resources.
inside no 6The latest promotional campaign “2015 Discover Thainess”, now in full swing worldwide, has a target of 28 million visitors and an estimated THB1.35 trillion (USD41 billion) revenue from international visitors, and an estimated THB800 billion (USD24.3 billion) from domestic visitors.
TAT is also partnering with Thai Airways International, which is also marking its 55th anniversary, this year, to promote the “2015 Discover Thainess” campaign in both the domestic and international markets, especially Europe, North America, Asia and the ASEAN countries.
Thai Airways will produce publicity material for the “2015 Discover Thainess” campaign and all the 55th anniversary projects before the start of the Songkran Festival mid-next month. Special videos will also be produced for in-flight screening on all Thai Airways routes.
For the domestic market, TAT will promote tourism to Royal Projects, nationwide, as well as Fly and Bike tourism. Thai Airways has recently announced that bikes can be checked in without extra charges (similar to golf clubs) as long as the passenger does not exceed the weight allowance. Bangkok Airways has offered the same concession for the last two year.
Applications are open for the 10th Thailand Tourism Awards, which will be conferred at a ceremony in September 2015. These are designed to recognise companies and individuals that have contributed significantly to advancing the sustainability and creativity of Thai tourism products.

sourced:ttrweekly.com