Enterprise Holdings and Redspot join forces in Australia & New Zealand

ST. LOUIS - Enterprise Holdings – the largest car rental company in the world – has appointed Redspot, Australia's largest family-owned car rental company, as its franchise partner in Australia and New Zealand.

"We see tremendous opportunity in Australia, where the addition of a new player that's truly focused on customer service will create healthy competition for customer loyalty," said Peter A. Smith, Vice President of Global Franchising for Enterprise Holdings, which owns and operates the National Car Rental, Alamo Rent A Car and Enterprise Rent-A-Car brands.

Enterprise Holdings, through its regional subsidiaries, operates the largest fleet of vehicles in the world – approximately 1.5 million – and a global network of more than 8,600 neighborhood and airport locations in more than 70 countries. Its Enterprise, National and Alamo brands will become operational later this year through the Redspot network at all major Australian airports, including the international gateways of Sydney, Melbourne, Brisbane and Perth, as well as in key city centers. New Zealand operations will come online in 2016.

Enterprise Holdings and Redspot will launch an aggressive development plan for both markets in order to meet the total transportation needs of domestic and international renters.

"This expansion is the latest milestone in our Asia-Pacific growth strategy," Smith noted. "We're careful to choose franchise partners like Redspot who not only have a history of success, but also share our values and commitment to customer service."

Founded in 1989, Redspot is a leader and innovator in Australia's car rental industry. "This partnership is a natural fit for us," said Dan Mekler, Managing Director and founder of Redspot. "Both Enterprise Holdings and Redspot started from a single location, fueled by an entrepreneurial spirit and an unwavering focus on meeting customer needs. Together, we'll continue to put travelers first, no matter what their destination is."

This relationship marks Enterprise Holdings' entry into the Australian and New Zealand markets. Enterprise Holdings ranks near the top of the travel industry , ahead of many airlines and most cruise lines, hotels, tour operators and online travel agencies. The company's long-term expansion strategy is focused on building a global network that delivers value, choice and outstanding customer service to business and leisure travelers.

sourced:traveldailynews.asia