2015 Annual Sales & Marketing Forum held by Wanda Hotels & Resorts

BEIJING - Wanda Hotels & Resorts held its 2015 Annual Sales & Marketing Forum at Wanda Realm Changzhou. Management team from the headquarters, various owned & managed brand hotels, and other famous experts and scholars in the industry participated in the forum. In this forum, various aspects such as marketing, income, market, brand, and public relation were discussed, in order to improve the marketing ability of the company and guarantee the business indicators of the year.

The forum covered a large scope, including the market prospect of Chinese hotels, the management orientation of Wanda owned & managed brand hotels, mobile internet marketing strategy, development of e-commerce market, crisis management, talent cultivation for Marketing Department, the marketing and development of regional sales office, and close cooperation with relevant hotels.

On the second day, the organizing committee held the "Dao" Forum, which was presided over by leaders of Wanda Hotels & Resorts and attended by employees from the headquarters and the hotels, and in which in-depth discussion on operation and marketing strategies, future direction, talent reserve and development, and brand building and promotion were carried out.

Excellent experience of the Company and the hotels were summarized and shared, and advanced knowledge and concepts were introduced in the forum, which has played a positive role in improving the overall marketing and management level, profitability, and service quality of the Company and has been driving the accomplishment of the latest annual indicators.

sourced:traveldailynew.asia