ITB Asia beefs up partnerships

SINGAPORE ITB Asia will partner with China Outbound Tourism Research Institute or COTRI to host a conference session focusing on China’s growing outbound travel market during this year’s show.
COTRI is a leading research institute for information, training, quality assessment, research and consulting relating to Chinese travellers.
It will deliver a half-day industry briefing ‘Capturing the Chinese Outbound Tourism Market’, for up to 100 delegates during the 8th edition of ITB Asia, 21 to 23 October, at the Sands Expo and Convention Centre.
“COTRI is renowned for its strong research and in-depth understanding of the Chinese market and we look forward to working closely with them to bring quality, relevant and timely content to our delegates,” said, Messe Berlin (Singapore), executive director Katrina Leung.
inside no 6ITB Asia expects to have a strong-line up of conference sessions, this year, including an aviation outlook briefing presented by CAPA – Centre for Aviation Pacific Asia.
Last year’s show attracted close to 750 exhibitors from 76 countries, as well as 850 buyers from 62 countries.
ITB Asia is a partner event of TravelRave, a mega travel and tourism festival week organised by the Singapore Tourism Board.

sourced: ttrweekly.com