Crown Group unlocks inner west oasis

SYDNEY - Multi-award-winning developer Crown Group has revealed the highly anticipated details of its $88-million residential tower, Crown Ashfield; set to be an oasis in the city.

The forward-thinking design by Surry Hills architects Turner was unveiled during a VIP event held in Sydney and features natural, organic elements throughout including an internal atrium, abundant natural light, a flowing sculpted water feature and lush greenery.

Located on Liverpool Road close to shops, restaurants, schools and public transport, the modern nine-storey development comprises 79 boutique apartments, four exclusive retail spaces, resident and visitors' car parking, grand lobby lounge, theatrette, piano room and rooftop communal facilities including a terrace and a recreational area with spectacular city views.

Crown Group Chief Executive Iwan Sunito said Crown Ashfield will be an escape from the hustle and bustle of city life. "Crown Ashfield will be a sanctuary for its residents, a place where they can feel revitalised after a busy day," Mr Sunito said. "This boutique luxury development embodies our desire to redefine the boundaries of design and innovation; the architecture is sharp and refined; the forest interior concept is stunning and the view is spectacular."

"Crown Ashfield is an important milestone for Crown Group as our brand continues to gain momentum around the world," he said.

The development's internal atrium will allow sunlight and fresh air to permeate common areas, creating a sense of space and harmony with the environment, Mr Sunito said. "We understand our residents want to live close to shops and public transport but they also want balance; they want their home to be an escape and a place to relax, with common areas bathed in natural light, lush greenery and first-class residents' amenities. Crown Ashfield's visionary design has been created for those with a truly modern lifestyle, from its large foyer and spectacular rooftop terrace, through to its apartments with abundant internal storage and media lounge," he said. "Crown Ashfield will be a spacious, light-filled oasis inSydney's energetic inner west," he said.

The competitive design process produced a design which maximises views from the site, high on one of Sydney's most prominent geographical ridges.

Apartments have been designed with modern lifestyles and the latest technology in mind and include an abundance of internal storage and Miele appliances. Many apartments also include a multipurpose media lounge, easily utilized as additional lounge seating.

Principal and founder of Turner, Nicholas Turner, said Crown Ashfield's design, with elegant and naturally finished qualities used throughout the residents' lounge, piano room and theatrette, creates "a calm and cool entry sequence."

"Crown Ashfield will present as a high quality, contributory piece of contemporary architecture, prominently located along the ridge of Ashfield," Mr Turner said. "The metaphor of the tree is used to express the verticality of the facade screening and dramatic floating roof and also reference the natural, serene materials within the building. As one transitions from the street into the main foyer of the building, an unexpected experience of great surprise will be created through the revealing of an urban sanctuary; timber cladding, a reflection pool, planting all beneath a dynamic atrium space extending up to the roof. Shafts of daylight will fill this foyer and an urban oasis is created," he said.

Crown Ashfield is located nine kilometres from Sydney's CBD, six kilometres from The University of Sydney, 10 kilometres from Sydney's airport, 300 metres from Ashfield Mall and 750 metres from Ashfield train station.

Crown Group Project Sales Manager Anthony Falas said there was a growing demand for high-end apartments in Ashfield.

"Ashfield is becoming increasingly popular with both investors and owner occupiers for its proximity to the CBD, good schools and universities, a lively culture and convenient lifestyle amenities," Mr Falas said. "There are very few residential developments in this area catering for those who want the best. Crown Ashfield will feature high-quality finishes, architecturally-designed interiors and resort-style amenities. We anticipate this luxury collection of apartments will be very popular," he said.

Winner of some of the most coveted industry awards, including the 2014 UDIA NSW best concept design, Crown Group has earned a reputation for outstanding residential developments with five-star resort style facilities.

Crown Group achieved an impressive $173 million in sales within four hours at the launch of Sydney by Crown in November, after reaching its $100 million sales target within two hours.

The luxury development is due for completion in mid-2016. Crown Group is now accepting expressions of interest for Crown Ashfield, with sales set to begin on May 23.

sourced:traveldailynews.asia