AirAsia recognized for ‘Best Social Media Engagement’ at the World Bloggers and Social Media Awards 2015

KUALA LUMPUR - AirAsia, the region's leading and largest low-cost carrier was recognized with the Best Social Media Engagement Awards at the World Bloggers and Social Media Awards 2015 held in conjunction with the Malaysia Social Media Week 2015 in Kuala Lumpur on April 22.

The airline was recognized for its active social media involvement particularly on social media platforms such as Facebook, Twitter and Instagram, amongst others. Winners are chosen based on 80% public voting, and 20% based on the judges' points. The public voting was conducted on the Malaysia Social Media Week 2015 website from 23rd March until 5th April 2015.

AirAsia Group Head of Digital, Mr Kikunaga Mitsuru said “We are humbled and thrilled to be recognized as an airline with the „Best Social Media Engagement?. We started our social media journey in early 2008 with our corporate blog and slowly diversified our media presence into Facebook, Twitter, Youtube, Instagram and few other carefully selected platforms. All the social media platforms that have been set up, are designed to allow direct engagement and interaction with our valued guests; apart from it being channels of information.”

“We will continue to innovate and invest into our social media presence to maintain our relevance with our target markets; and most importantly to gather feedback on how we can improve ourselves through our followers and fans,” added Mitsuru.

AirAsia became one of the first few airlines to embrace social media with its own in-house social media team and has grown rapidly throughout the years with nearly 32 million followers and fans across platforms such as Facebook, Twitter, Instagram, Youtube, Weibo, Google+, Pinterest and LINE.

The airline's social media presence is continuously growing across 13 countries, namely – Malaysia, Thailand, Indonesia, Philippines, Singapore, Vietnam, Japan, India, China, Hong Kong, Taiwan, South Korea and Australia.

AirAsia was also a front runner in the Malaysia Social Media Week 2014 last year, receiving the Social Media Excellence Award for the Best Logistics & Transportation Sector; while AirAsia's Group CEO, Tan Sri Tony Fernandes was named the Social Media Celebrity of the Year in 2014. The World Bloggers and Social Media Awards were initiated in 2012 to acknowledge the best in social media leadership in Malaysia, as part of the annual Malaysia Social Media Week program.

sourced:traveldailynews.asia