Priceline expands with PriceMatch acquisition

The Priceline Group has continued its expansion strategy with the acquisition of PriceMatch, a cloud-based data and analytics solution for hotels.

PriceMatch, which provides real-time booking data to hotels, will now be integrated into BookingSuite, a recently-launched division of Booking.com. Details of the PriceMatch acquisition were not revealed.

“We are always looking for new ways to leverage data and technology to help our hotel partners be more successful in an increasingly digitally-driven world,” said Rob Ransom, director of BookingSuite.

“With the addition of PriceMatch, BookingSuite partners will be able to access a powerful set of business intelligence tools to help them optimise performance through a platform that’s easy to use and manage.”

Priceline previously acquired Booking.com in 2005, Agoda.com in 2007, TravelJigsaw in 2010, Kayak in 2013 and OpenTable in 2014, and is now one of the world’s largest online travel companies.

sourced:traveldailynews.asia