Choice unveils new dual-brand hotel concept

15 May 2015  2040 | World Travel News

Choice Hotels International has unveiled its first ever dual-branded Sleep Inn and MainStay Suites hotel concept. The prototype property has been launched in the US state of Mississippi and includes a total of 69 rooms – 38 on the Sleep Inn side and 31 under the MainStay brand. Choice believes that this hybrid hotel concept could be appealing to developers, due to the synergies offered in terms of construction and operations. It will also allow hoteliers to “address multiple travel market demands – business, leisure, transient and extended stay – all under one roof”, the company added. “Our team is so proud to lead the charge with this new dual-brand Sleep Inn/MainStay Suites prototype,” said Jason Wood, lead development partner for JTM Hospitality, Choice’s franchise partner for the Mississippi hotel. “Each brand has its own great attributes. The Sleep Inn brand is a select service hotel aimed at shorter guest visits while the MainStay Suites brand offers amenities for extended stays, both at a great value. This two-in-one hotel concept allows us to deliver the best of both worlds to our guests.” Choice’s Sleep Inn brand is a midscale product offering free breakfast and Wi-Fi, while the MainStay Suites brand is dedicated to extended stays. sourced:traveldailymedia.com

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