New United website revamps online bookings

United Airlines has unveiled a new version of its website that looks set to significantly improve the way customers are able to search for and book flights. The website, which is currently in the beta stage, has a “touch-friendly design” and offers a range of new personalised features to help users select the best flights and travel options. The new search feature allows users to choose their preferred flight amenities, such as Wi-Fi, in-seat power outlets and aircraft type, as well as offering a choice of connecting cities. Users can now search using a variety of preferences Users can now search using a variety of preferences Search results will automatically display pricing for a 15-day window (seven days before and after the selected date) to offer more fare options, and fares are displayed in “each way” increments. For frequent fliers, the site also lets customers know if upgrades are available for purchase on a particular flight, and provides information on members’ travel histories, upcoming trips, saved searches and alerts. “We re-imagined the flight booking experience from the ground up,” said Scott Wilson, United’s vice president of merchandising & e-commerce. “Much more than a facelift – we kept our customers’ needs and preferences for personalised travel at the centre of the design to offer an entirely new and improved experience altogether.” The new site is currently available for customers to try, at beta.united.com. sourced:traveldailymedia.com