Official opening of the first Nobu Hotel in Asia at City of Dreams Manila

20 May 2015  2063 | World Travel News

SHANGHAI - The two-day 2015 China Hotel Marketing Conference came to a successful conclusion on May 14, bringing together over 600 senior executives from the global hospitality sector who engaged in a discussion on the industry theme of "multiscreen, crossover and cross-sector".

In the key CEO dialogue session held on the opening day of the conference, Mr. Simon Zhang, Chief Executive Officer of Jin Jiang International Hotels exchanged his opinions with another three business leaders on a number of topics based on their experience operating their respective hotel brands. The discussion also touched upon opportunities and challenges facing the Chinese hospitality sector, crossover and integration of the sector in the era of the internet and the impact of the emerging vacation rental model at traditional hotels.

The Chinese hospitability sector entered an era of vertical and horizontal alliances in 2014. Jin Jiang International Group acquired Louvre Group in January of 2015, an important step in the group's global expansion strategy. Mr. Simon Zhang said, "With the acquisition, Jin Jiang further complemented the group's hotel brand portfolio while integrating hotel resources and leveraging Louvre's complementary regional advantages in resources, finally enhancing the group's asset value and increased its market share."

The theme of the conference reflects the importance of crossover and integration across the hospitality sector in the era of the internet. Jin Jiang International Hotels made significant progress in terms of crossover and integration within the company by bringing together in-house product resources and the membership system through its e-commerce business. "The company will continue to promote the crossover and integration of resources and continue its transformation into an multinational company with global reach through a comprehensive evaluation and optimization of the business, including brand consolidation, operational management, system integration and strategic development." stated Mr. Simon Zhang. The company plans to make full use of the centralized service and management platform to improve the membership point system for brands owned by Jin Jiang and Louvre, facilitating point sharing and enhancing membership value. At the same time, the company will upgrade the guest room booking system by interconnecting the booking systems of all its hotel brands, with the aim of creating an international membership management system and a multi-layer direct sales channel network covering nearly 50 countries and regions worldwide. In addition, the company will leverage its proprietary tourism resources to launch outbound tourism services in the domestic market by working with several large Chinese tourism agencies, strengthening its cooperation with the tourism sector.

2015 marks the third consecutive year that Jin Jiang International Hotels has participated in the conference as a partner, engaging in interactions and exchanges with leading companies and business leaders across the global tourism sector as they shared leading edge industry opinions and innovative experiences. Meanwhile, facing the ever-changing and extremely competitive market, the company has continued to employ new approaches in decision-making, marketing, business processes and memorable experience in order to create a more outstanding Chinese brand.MANILA, Philippines - Academy Award winning actor Robert De Niro and world-renowned Japanese culinary genius Chef Nobu Matsuhisa joined Hollywood producer Meir Teper, Melco Crown Entertainment's visionaries Co-Chairman and CEO Mr. Lawrence Ho and Co-chairman Mr. James Packer along with a glittering array of entertainment stars, socialites and other VIP guests at the official opening of Asia's very first Nobu Hotel at City of Dreams Manila.

Championed by Nobu Hospitality founding partners Chef Nobu, Robert De Niro and Hollywood producer Meir Teper, the 321-room trendsetting boutique Nobu Hotel delivers a thrilling, celebrity-inspired and 'fun-luxury' experience fused with the utmost quality to visitors to City of Dreams Manila, Melco Crown Entertainment's new integrated casino resort at Entertainment City, Manila.

Following an official ribbon-cutting ceremony and prestigious VIP 'Purple' Carpet entrance - graced by, VIP guests including Finance Secretary Cesar Purisima, SM Prime Holdings President Hans Sy, Pagcor Chair Cristino Naguiat Jr., Vicky Zubiri, Ricky DyBuncio and Willy Ocier, mixing with the highest echelons of Manila high-society - the official opening, of what is currently only the second worldwide Nobu Hotel to open as part of Nobu Hospitality's ninth hotel portfolio, was marked by a traditional sake-barrel cracking ceremony, before guests enjoyed a glamorous celebratory gala dinner hosted by Mr. Lawrence Ho and Mr. James Packer.

Star-studded entertainment was also on the menu, with a surprise solo performance by international superstar Apl de Ap, best known as a member of the Grammy Award-winning group The Black Eyed Peas.

Guests were treated to a special Nobu-inspired dinner menu created by Nobu Hotel Manila's dedicated team including the hotel's executive Chef Zackary Hillberry, Hotel General Manager Marlon Hirsh and Restaurant Manager Casper Khamphouy.

The official Ribbon Cutting Ceremony to formally open the doors of the first Nobu Hotel in Asia at City of Dreams Manila. Wielding the authentic Japanese Tanto sword are Melco Crown Entertainment Co-Chairman and CEO Mr. Lawrence Ho and Co-Chairman Mr. James Packer, Chef Nobu Matsuhisa, multi Academy award-winning actor and Nobu partner, Mr. Robert De Niro, Hollywood Film Producer and Nobu partner, Mr. Meir Teper and Chief Executive of Nobu Hospitality Mr. Trevor Horwell.

Combining a fusion of laid-back luxury, high-energy nightlife and exclusive guest room retreats, Nobu Hotel at City of Dreams Manila provides the ultimate playground for Philippines, Asian and international visitors, complimenting the world-class array of entertainment and luxury lifestyle offerings to be found at Manila's newest and most prestigious leisure-destination.

Mr. Clarence Chung, Chairman of Melco Crown (Philippines) Resorts Corporation said: "Internationally acclaimed, innovative, world-class hospitality is a core component of the City of Dreams experience. I am thrilled that our collaboration with Chef Nobu Matsuhisa and Nobu Hospitality partners Mr. Robert De Niro and Mr. Meir Teper, together with the entire Nobu Hospitality executive team, has resulted in the creation of this inspiring and stunning destination hotel."

"We are convinced that the development of highly-exclusive, luxury lifestyle offerings is a key driver in inspiring growing numbers of the region's luxury-leisure destination seekers to visit Manila and the Philippines. They rightly demand the very best in lifestyle offerings and Nobu Hotel Manila certainly ranks amongst the very best of the best."

Mr. Trevor Horwell, Chief Executive Officer of Nobu Hospitality commented: "Today is a very special occasion for us, as we officially mark our first entry into the Asia market. We are honoured to be working with Lawrence Ho and James Packer and their strong teams and appreciate their leadership and strategic vision for this world class entertainment destination. The Nobu Hotel experience is already proving to be a spectacular success with visitors to City of Dreams Manila, from the Philippines, across the region and internationally."

"Our exciting mix of celebrity-inspired sophisticated style, bespoke luxury hospitality and outstanding Nobu-inspired cuisine, really does offer something totally unique to Asia's discerningly stylish, trend-setting guests who are looking for the ultimate luxury-lifestyle experience."

Nobu partner, Chef Nobu Matsuhisa talks to the media, alongside Crown Entertainment Co-Chairman and CEO, Mr. Lawrence Ho and Melco Crown Entertainment Co-Chairman, Mr. James Packer, at the Press Conference for the official Grand Opening of the Nobu Hotel at City of Dreams Manila.

The acclaimed Chef Nobu's culinary empire spans through 36 restaurants, in 31 cities and five continents. Guests at Nobu Hotel Manila can savor his signature contemporary artistic fusion and mouthwatering cuisine in the hotel's Nobu Restaurant within an idyllic setting including an outdoor cabana-styled dining terrace situated on an exclusive platform deck.

The Nobu Restaurant, crafted by Chef Nobu and helmed by Nobu Executive Chef Zachary Hillberry, features Chef Nobu's internationally acclaimed specialties, including spectacular Nobu-style sushi and black cod with miso, together with locally sourced dishes created by the hotel's experienced culinary team.

The Nobu Hotel also offers, exclusively to its guests, a special in-room menu featuring Nobu-inspired menu items, together with the Nobu Lounge situated in the hotel's lobby and the Nobu Spa & Fitness Room situated adjacent to the raised platform deck area.

Nobu Hotel Manila is situated within City of Dreams Manila, strategically located at the gateway to Manila's Entertainment City, which since opening in December 2014, is now delivering on its stated aim to become the premier leisure and entertainment destination in the Philippines and within the region.

sourced:traveldailynews.asia 

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