STR expands in Japan

LONDON STR Global has partnered with the Kyoto Convention & Visitors Bureau (KCVB) to share information with partner hotels in the market.
“STR Global is proud to announce a partnership with the Kyoto Convention & Visitors Bureau, our company’s first with any CVB in Japan,” said STR Global managing director, Elizabeth Winkle. “We look forward to providing hotel performance data that will help the KCVB with its analysis. At the same time, this partnership will allow STR Global to build a greater sample in a growing tourist market.”
The Kyoto hotel market reported an occupancy level of 90.3% for April even with a 3.3% decrease in year-over-year comparisons.
Also in year-over-year comparisons, Kyoto has reported double-digit increases in average daily rate (ADR) for each of the last seven months and double-digit increases in revenue per available room (RevPAR) for six of the last seven months.
inside no 5“I’m very excited to launch a new partnership with STR Global and the Kyoto Convention & Visitors Bureau,” said Mr Akahoshi, managing director of the KCVB. “Kyoto, which was ranked No 1 on the worldwide Travel + Leisure Magazine Top Cities list in 2014, still does marketing promotion with local expertise. Therefore, we suffered from a lack of hotel market data for a long time. In order to shift to a new mode for successful tourism promotion, it is essential for us to do data analysis with STR Global and monitor global markets in a timely manner.”
STR Global is the largest hotel benchmarking service in Japan with more than 500 properties and 130,000 rooms represented in its most recent report for April.

sourced:ttrweekly.com