Turkish wins YouTube accolade

08 Jun 2015  2036 | World Travel News

ISTANBUL  Turkish Airlines announced,Friday, that it has been awarded the “Your Favorite” YouTube ad of the past decade with its selfie shootout video, as part of YouTube’s 10 years of great branded videos.
The ad, Kobe vs. Messi: The Selfie Shootout, has received more than 140 million views on YouTube. The spot was a follow-up to the 2012 Legends on Board campaign.
The video features two of the world’s biggest sports superstars, Kobe Bryant and Lionel Messi, in a face-off game for selfie supremacy. The combination of the selfie trend along with well-known superstars who showcase just a few destinations served by Turkish Airlines, resulted in the ad becoming an instant hit, receiving 25 million views within the first three days.
inside no 6“This YouTube ad was about increasing awareness that Turkish Airlines serves more countries than any other carrier. For travellers this means, one-stop connections from any destination through our hub in Istanbul to 274 global destinations,” said, Turkish Airlines senior vice president corporate communications, Zeki Cukur.
To view the Kobe vs. Messi: The Selfie Shootout ad, visit https://www.youtube.com/watch?v=jhFqSlvbKAM.
A member of the Star Alliance, Turkish Airlines has a fleet of 277 (passenger and cargo) aircraft flying to 274 destinations worldwide with 226 international and 48 domestic. According to Skytrax survey of 2014, Turkish Airlines was chosen “Europe’s Best Airline” for the fourth and “Best Airline in Southern Europe” for the sixth consecutive time. (PRNewswire)

sourced:ttrweekly.com 

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