TripAdvisor sets aside space for airports

SINGAPORE  TripAdvisor® has introduced dedicated airport pages, enabling travellers around the world to get information about what to do, where to eat and where to stay at 200 major airports around the world.
It will also allows travellers to post their comments and evaluations of airport services.
When travellers search for an airport on TripAdvisor, they will be directed to a dedicated airport page with reviews, ratings and other information about hotels nearby as well as restaurants and attractions in both public and transit areas.
Amenities including duty-free stores, boutiques and airport lounges will also be listed on the page.
inside no 5“Over 3.1 billion travellers pass through airports each year¹ with the average traveller spending 150 minutes of airport dwell time from arriving at the terminal to the doors of the plane,” said Adam Medros, senior vice president, global product, TripAdvisor. “We want to help them quickly find things to do, while they’re waiting to catch a flight, or book an airport hotel when they need a place to stay.”
“With the launch of airport pages, not only will travellers have access to airport information at their fingertips, but businesses will also be able to market themselves directly to travellers, worldwide, searching on TripAdvisor,” continued Medros.
Most travellers would like to spend the minimum tine at an airport. It is part of the journey that is obligatory but less time spent there is generally the preferred consumer requirement.
The popular perception, at least for airport management is that an airport can be a destination in itself rather than a means to an end – boarding a plane and reaching a destination with minimum fuss and cost.
Changi Airport has most of its facilities listed on TripAdvisor. Other major airports including John F. Kennedy International Airport and London Heathrow Airport will be introduced in July.
The move gives TripAdvisor another important revenue stream for advertising and related content fees from airports.
The airport pages will be available on all 45 TripAdvisor sites and in 28 languages globally and on the TripAdvisor mobile app. Travellers will be able to use the “Near Me Now” feature on the TripAdvisor mobile app to find amenities nearby through the smartphone’s GPS when they are at the airport.