Guangdong and Macau jointly expand international visitor markets by promoting multi-destination travel upon “One Belt, One Road” initiative

Macau Government Tourist Office (MGTO) went on a joint sales mission to Malaysia and Singapore together with five tourism entities including Tourism Administration of Guangdong Province, Tourism Administration of Guangzhou Municipality, Zhongshan Municipal Tourism Bureau, Zhuhai Culture Sports and Tourism Bureau as well as Tourism Administration of Shaoguan Municipality. The six offices joined hands to expand overseas markets and promote international visitation, branding their cities as one regional destination by promoting their multi-destination tour routes during the Mission.

The joint delegation comprises nearly 60 members which is the biggest in recent years. The delegation includes MGTO Deputy Director Cheng Wai Tong; Deputy Chief of Division of Affairs on Tourism of Hong Kong, Macau and Taiwan, Tourism Administration of Guangdong Province, Huang Guangzhi; Deputy Director of Tourism Administration of Guangzhou Municipality, Chen Yongliang; Director of Zhongshan Municipal Tourism Bureau, Wu Jiamin; Deputy Chief of Tourism Promotion Section, Zhuhai Culture Sports and Tourism Bureau, Lan Ge and Chief of Marketing Section, Tourism Administration of Shaoguan Municipality, Wang Yuanjian. The delegation also includes 29 trade participants representing hotels, travel agencies, airlines and ferry operators from Macau and Guangdong. The delegation visited Malaysia on 7 July and Singapore on 9 July, where they promoted multi-destination travel to Guangdong and Macau by presenting a diversity of tourism products and themed tour routes to local media and travel trade in the two countries. Director of the China National Tourist Office in Singapore, Liu Xiaohui attended the aforementioned event in Singapore.

Macau Travel Fiesta showcases Guangdong’s and Macau’s diverse tourism resources

The joint promotional event namely the Guangdong and Macau Sales Mission kicked off in Kuala Lumpur. The activities include a one-on-one media session for tourism officials from Guangdong and Macau to meet and update local media on their destinations’ tourism trends; the Mission also facilitated a platform for Guangdong’s and Macau’s trade delegates to discuss business opportunities with over 100 industry partners from Malaysia. The trade participants were able to meet each other and extend their business network during networking functions and dinner in the event as well.

During Macau Travel Fiesta as one of the Mission’s highlights in Singapore, the Guangdong tourism authorities took the opportunity to showcase tourism information and photos of Guangdong Province. Over 70 members of Singaporean travel trade participated in the Destination Product Presentation and business session. Nearly 100 guests joined the dinner that evening. During the visit, MGTO also held a meeting with Singapore Tourism Board to discuss opportunities for regional cooperation in tourism.

Guangdong and Macau Sales Mission held in Singapore

Guangdong and Macau have maintained a stable collaborative relationship in tourism for a long time. Along the way, Macau has been leveraging the platform of cooperation with Guangdong/Guangdong and Hong Kong/Zhongshan and Zhuhai; by running a joint booth in travel marts and holding joint promotion events, the tourism authorities have made a continuing effort to expand visitor markets and encourage multi-destination travel through an array of promotional events across the Mainland and overseas, branding their cities as one regional destination. To carry out the key tasks for 2015 in the "Guangdong-Macau Cooperation Framework Agreement" while capitalizing on the Nation’s “One Belt, One Road” initiative, Guangdong and Macau will carry out more joint promotion projects overseas especially for their multi-destination tour routes and the tour products along the “Maritime Silk Road”. They will make a concerted effort to expand their overseas markets and encourage international visitation to both destinations.

Tourism Administration of Guangdong Province, Tourism Administration of Guangzhou Municipality and MGTO co-hosted promotional activities in London, the United Kingdom and Lisbon, Portugal back in 2013 to promote multi-destination tour routes to Guangdong and Macau. Besides, the tourism offices of Zhongshan, Zhuhai and Macau signed the “Memorandum of Cooperation in Tourism among Zhongshan, Zhuhai and Macau” in 2006 to enhance their collaboration in tourism and brand their cities as one regional destination around the theme of Fragrant Hill and Dr. Sun Yat Sen’s life history in the Country and overseas. The three tourism offices have held a range of destination presentations in cities across the Country including Zhengzhou, Wuhan, Changsha, Hefei, Nanjing, Chengdu, Chongqing and Taipei, China; and in overseas countries like Japan, Korea, Canada, Singapore, India, Thailand, Malaysia, Indonesia, Portugal, Spain and so on.

sourced:traveldailynews.asia