Adara hires travel media expert

SYDNEY  Adara, a travel data specialist announced the appointment of Stuart Stacy as commercial director for the Pacific region.
Over the last 10 months Adara has seen rapid growth in its base of advertisers across Southeast Asia and Hong Kong, as marketers in the region use Adara to identify new high value customers.
The launch of a new Sydney office will support Adara’s continued growth in the region and will help brands capture mind and market share from travellers in and out of Australia and New Zealand.
Stacy has more than 20 years of experience in the travel media sector. He joins Adara from Orbitz Worldwide, where as the Director for Asia-Pacific he built and established the Asia-Pacific media sales operation.
PrintPrior to Orbitz, Stacy was the director and head of partner marketing at ebookers in London, where he oversaw ad sales, strategic partnerships and operations across 12 European countries.
“I am looking forward to applying my experience to support Adara’s Pacific expansion. Adara’s wealth of experience, quality of data and proprietary technology makes it well placed to help brands and agencies alike capitalise on this huge opportunity,” he said.
ADARA’s Magellan platform transforms loyalty, search and booking data into actionable knowledge that allows companies to engage customers. The platform is fuelled by first party data from more than 80 global travel brands, including United, Ryanair, Etihad, Accor, Marriott and Hertz.
Founded in 2009, the company has 15 offices across the US, Europe, Middle East and Asia, including its headquarters in Mountain View, California.

sourced:traveldailynews.asia