Worldhotels launches partnership with AirAsia BIG

FRANKFURT, Germany - Worldhotels, a leading group of independent hotels worldwide, is proud to welcome AirAsia BIG, the loyalty programme of Asia's largest low-cost carrier, as its latest frequent flyer partner. AirAsia BIG is Worldhotels' first loyalty programme offered by a low-cost airline in Asia, bringing the group's total number of frequent flyer programmes to 25.

Launched in 2011, the AirAsia BIG programme currently has over 14 million members from 150 different countries worldwide. The strategic alliance offers guests more options to earn points through AirAsia BIG and enjoy affordable travel with one of Asia's fastest growing low cost carrier.

Members of AirAsia BIG can now earn points starting from 700 BIG Points with qualifying stays at any of Worldhotels' almost 500 hotels worldwide. To celebrate the BIG partnership, Worldhotels will double the offer (1,400 BIG Points) for all bookings made from 13th July to 12th October 2015. Members can use their BIG Points to redeem for AirAsia flights and also benefit from a 24-hour priority booking service for flight sales.

AirAsia BIG has earned multiple accolades from Marketing Magazine in 2014, receiving Gold in "Best Loyalty Programme of the Year" and "Excellence in Loyalty Marketing" and Bronze in "Best Regional Loyalty Marketing Programme of the Year".

"We are very delighted to partner with one of Asia's leading and most innovative low-cost carriers and their award-winning frequent flyer programme", states Roland Jegge, Worldhotels Executive Vice President Asia Pacific. "The partnership with AirAsia BIG is in line with our commitment to continuously finding new channels to enhance our impact in the region and worldwide. This alliance will bring great visibility to our global portfolio of hotels and allow us to offer additional rewards to guests and the travel community."

Within the span of 13 years, AirAsia has grown its fleet from just two aircrafts to over 160 and has carried over 230 million guests to 88 business and leisure destinations, with over 60 unique routes in the ASEAN region and unrivalled flight frequencies. The airline group has most recently been named the 'World's Best Low Cost Airline Premium Cabin' and 'Best Low Cost Airline Premium Seat' for the third consecutive year and, for the seventh consecutive year, the 'World's Best Low Cost Airline' and 'Asia's Best Low Cost Airline' by the Skytrax World's Airline Awards held at the Paris Air Show.

sourced:traveldailynews.asia