Sheraton shines in Middle East

This follows five new deal signings that will add over 1,200 rooms in the UAE, Saudi Arabia and Qatar.

Starwood will also open five hotels this year across the United Arab Emirates, Saudi Arabia and Qatar.

 It will increase the group’s footprint in the region by 75% in the next five years.

“The Middle East continues to be one of Starwood’s fastest growing markets and we are immensely committed to the trust that owners have in our world-class brands,” said, Starwood president Europe, Africa and Middle East, Michael Wale.

Hotel signings

A Luxury Collection Hotel and Le Méridien in Lusail, Qatar.
Starwood will double its current portfolio in Qatar and diversify its brand presence when these two hotels open in Lusail by the end of 2018.
Owned by United Developers Company LLC., the two hotels will add 650 rooms in Qatar’s city of the future that will host the World Cup 2022’s opening and closing ceremonies.

Four Points by Sheraton Jeddah Tahlia, Saudi Arabia.
Scheduled to open in 2020, the Four Points by Sheraton Jeddah will be the first Four Points to open in the city. The hotel will feature 180 rooms and will be located close to Tahlia Street, Jeddah’s upscale shopping district.

Four Points by Sheraton Unaizah, Saudi Arabia.
Starwood will make its entry into Unaizah in Saudi Arabia with the signing of Four Points by Sheraton Unaizah. The hotel will open in 2020 and feature 130 rooms including chalets and villas.

Four Points by Sheraton Ras Al Khaimah, UAE.
Signed with Hamarain Real Estate LLC, Four Points by Sheraton Ras Al Khaimah will offer 300 rooms and serviced apartments when it opens in 2019.

2016 Openings

Starwood will expand its regional footprint to nearly 60 properties and over 17,000 rooms this year with five openings in the Middle East.

W Dubai Al Habtoor City and The Westin Dubai Al Habtoor City which, together with The St. Regis Dubai which opened last November, form Starwood’s largest hospitality project in the Middle East. This double debut will mark the entry of the W Hotels brand into the UAE and the launch of the largest Westin hotel in the Middle East with over 1,000 rooms. Both hotels are scheduled to open in Q2.

Launch of the Aloft brand in Saudi Arabia with the openings of Aloft Riyadh and Aloft Dhahran in Q3. Together the hotels will add over 500 rooms in The Kingdom.

Re-opening of the Sheraton Oman in Q3 following extensive renovations of its rooms and public spaces.

Starwood will grow its footprint by over 75% in the next five years with a robust pipeline of more than 40 hotels and over 12,000 rooms across its luxury, upper-upscale and mid-market brands.

Starwood’s mid-market brands – Aloft, Four Points by Sheraton and Element – represent more than 50% of the company’s growth pipeline in the region.