Thailand CONNECTS with Europe’s events

22 May 2017  2049 | World Travel News

Frankfurt - The Thailand Convention and Exhibition Bureau or TCEB, unveiled the latest strategic marketing initiatives to attract business events travellers from Europe with the launch of Thailand's brand campaign entitled "Thailand CONNECT: Your Vibrant Journey to Business Success", together with a strategic collaborative campaign, "Thailand's MICE United IV".

The two campaigns target the country's long-haul markets, and aim to draw more business events from Europe. The campaign launched at IMEX Frankfurt 2017 to international MICE delegates and media representatives from all over the world.

Ms Vichaya Soonthornsaratoon, TCEB's Director of Convention, said, "TCEB is delighted once again to be here at IMEX Frankfurt. Europe continues to be an important growing market that contributes to the extraordinary success of Thailand's business events industry. During fiscal year 2016, Thailand welcomed 106,501 business events visitors from Europe with earnings reaching 251 million euros. Top European source markets are Germany, France and United Kingdom respectively. Globally, Thailand's business events sector enjoyed an impressive performance, welcoming 1,273,465 business events travellers, that generated 102,936 million baht in revenue (3.85 million euros).

Throughout this year, all of TCEB's marketing activities will be implemented under the new Thailand brand campaign, entitled 'Thailand CONNECT: Your Vibrant Journey to Business Success' The campaign showcases the legacy of three fundamental pillars of Thailand's MICE industry which are Diverse Destinations, Myriad Business Opportunities, and the People of Thailand. These key elements are the highlights which differentiate Thailand from other MICE destinations."

Furthermore, TCEB is the catalyst building cooperation between government and private sectors. Together, they make up Thailand's team promoting the country as a premier business events destination in the international arena. The partnership is highlighted by the strategic collaborative campaign, "THAILAND MICE UNITED IV", which will be unveiled in Europe before expanding to other regions in the world.

The campaign involves a partnership between 10 alliances including two newcomers, namely Airport of Thailand Public Company Limited (AOT) and King Power International Company Limited. The wider partnership brings a great variety of benefits for MICE delegates making their business trips in the kingdom even more pleasurable. Partners deliver value added features for MICE delegates attending international events that are supported by TCEB in Thailand. They include generous discounts on airport limousine transfers, airport lounges and transit hotel, duty-free airport and downtown complex shopping, airport restaurants and hotel accommodation. In addition, MICE delegates receive stored value cards for use on Bangkok's Skytrain and seven days free unlimited Wi-Fi.

With all these efforts and initiatives to promote Thailand as a global MICE destination, Thailand through TCEB has been endorsed by the 100-year old Union of International Associations to host the prestigious UIA Associations Round Table Asia Pacific 2017 for the second time in Thailand in Chiang Mai, 21-22 September. It was previously hosted in Bangkok in 2015.

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