All Nippon Airways expands global digital footprint with SDL

SDL announced that All Nippon Airways (ANA), Japan's largest airline company, chose SDL WorldServerto help support its global expansion plans and reach new online audiences.

Having already established itself in a highly-saturated Japanese market, ANA decided to strategically expand its international business and widen its focus to include the North American and fast-growing Asian markets. However ANA needed a platform that could help engage with a diverse audience in their native language - across any device - while also providing the flexibility to rapidly launch new campaigns and offers.

After implementing SDL WorldServer ANA has realized significant operational efficiencies through rapid, cost effective translation processes involved in launching 25 websites (12 languages), across 46 countries by the end of 2016.

"The collaboration with SDL helps us to efficiently localize and accelerate our global expansion. With SDL's reliable translation support, our field marketers in each country can now focus on their local campaigns rather than spending time translating," explains Keita Ishikawa, Digital Marketing Team Manager, ANA.

Since working with SDL, customer loyalty has also increased, highlighted by a 150 percent boost in the number of overseas customers signing up to the ANA Mileage Club. Outside Japan, ANA also now has 1.3m regular monthly visitors engaging with its websites (over 80 percent of which prefer to view content in a language other than Japanese).

SDL's powerful technology integrated easily with the airline's existing content management system, providing a centralized localization process across websites and other digital assets. With SDL WorldServer's terminology management and translation memory features, ANA is now able to maintain the quality and consistency of local language content.

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