X2 Vibe Pattaya Seaphere launches, appealing to "Gen Z" travellers

BANGKOK, THAILAND - X2 Vibe Pattaya Seaphere, the stylish new hotel designed to appeal to “Gen Z” travellers on Thailand’s idyllic Eastern Seaboard, has been officially unveiled at a press conference in Bangkok.

Bespoke Hospitality Management Asia (BHMA), the international specialist in hotel and resort management, joined forces with Habitat Group Company Limited, one of Thailand’s leading property developers, to shed light on this chic and modern new hotel, which is nestled on the coast in Na Jomtien, Pattaya.

Along with the facilities and concept of this exciting new design hotel, the partners also unveiled a catchy slogan: ‘Stay, Chill, Enjoy’. This is designed to appeal to X2 Vibe’s target market of Generation Z and millennial travellers, who will be attracted by the hotel’s contemporary architecture, stylish amenities, smart technology and chilled out vibe.

Anthony McDonald, Founder and Chief Executive Officer of BHMA, said; “We are delighted to launch this new-wave hotel in Pattaya, which we expect to become the top choice for millennials. With our modern décor, serene beachfront setting and easy-going ambience, X2 Vibe Pattaya Seaphere, is now ready to serve guests from across the globe, including young domestic travellers seeking a stylish staycation.

“While travellers now have a wide choice of hotels, only those that understand the needs of their guests and provide the necessary facilities and services will succeed. This is where we have the edge on our competitors. Our amenities and service standards are comparable to many five-star resorts, but our vibe is relaxed and in tune with our guests’ mindset, promising absolute relaxation. We also have a great location on the beach and just a short distance from many attractions, such as the Cartoon Network Amazone Waterpark, Underwater World Pattaya, Pattaya Floating Market, Nong Nooch Garden, Buddha Mountain, beachfront seafood restaurants, and more.

“With BHMA’s extensive experience in the field of international hotel management, we are confident that the hotel will receive great feedback from guests - especially those in the Gen Z and millennial markets. We expect an average occupancy for the first year of 65%, rising to 80% from 2018 onwards,” Mr MacDonald added.

X2 Vibe Pattaya Seaphere Residence is a new-wave hotel that features a modern yet functional design. Located in the up-and-coming seafront area of Na Jomtien, the hotel offers 65 residences which range from 35-55 square metres in size and feature a cutting-edge design and full range of amenities. Separate living and kitchen areas feature panoramic windows and large private terraces, overlooking the gardens or Gulf of Thailand. Under the ‘Stay, Chill, Enjoy’ concept, each room features IPTV and high-speed Wi-Fi, allowing guests to connect with the world 24/7. In addition, there is an all-day dining restaurant and bar, 4K Café and Sky Vibe Pool & Roof

Bar, with an 8th floor swimming pool offering infinity views of the glittering gulf and its golden sunsets.

Chanin Wanichwong, Chief Executive Officer of Habitat Group, commented; “Our company has committed 300 million baht (approx. US$9.2 million) to build this exciting new hotel and accommodation project on Na Jomtien Beach, a prime location in Pattaya, under the X2 Vibe brand. This design hotel concept connects with the lifestyle of our targeted customers, Generation Z travellers who love spending time in Thailand.