Interest in greener stays on the rise

19 Apr 2018  2042 | World Travel News

More travellers are seeking out greener stays while showing a willingness to pay more to ensure they are travelling sustainably, according to recent findings from Booking.com‘s Sustainable Travel Report.

The report indicates that the green travel trend continues to gain momentum with a large majority of global travellers (87%) stating that they want to travel sustainably, and nearly four in 10 (39%) confirming that they often or always manage to do so.

An ecolodge in Puerto Viejo de Talamanca, Costa Rica

However, 48% indicate they never, rarely or only sometimes manage to travel sustainably, suggesting that while promising strides are being made for a greener future, there is still plenty of room to turn intentions into action.

For almost half of the travellers surveyed (46%), sustainable travel means staying in eco-friendly or green accommodations, topping the list of what people think of when hearing the term. The top reasons travellers give for choosing these eco-friendly accommodations are to help reduce environmental impact (40%), to have a locally relevant experience (34%) and wanting to feel good about an accommodation choice (33%).

Looking ahead, more than two-thirds (68%) of travellers intend to stay in an eco-accommodation in 2018, up from 65% in 2017 and 62% in 2016. Additionally, the percentage of travellers who have not considered eco-friendly stays because they were unaware of their existence continues to decline, resting at 31% this year, compared to 39% and 38% in 2017 and 2016 respectively.

When it comes to what inspires people to travel more sustainably, travel itself is the biggest motivator. Six in 10 travellers indicated that they found the impressive natural sights visited on past travels as their inspiration to travel more sustainably, while more than half (54%) said seeing the visible impact that tourism can have on destinations serves as their inspiration.

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