Tourism trade works up appetite for Singapore Food Festival action

A number of tourism players have hopped onto the bandwagon to be involved in this year’s edition of the Singapore Food Festival (SFF).

The 25^th anniversary of the event, which is organised by the Singapore Tourism Board (STB) from July 13-29, is back with a line-up of more than 20 culinary programmes throughout the island.

These include experiences and offers rolled out by prime tourist destinations. For example, Sentosa’s Siloso Beach will return with Feast at Sentosa – Sentosa Grillfest; Celebrating Singapore Food Festival at AccorHotels will see the group’s properties roll out limited-edition menu items at its in-house restaurants; and Changi Airport will introduce local-inspired offerings at its F&B merchants such as Krispy Kreme, Crystal Jade La Mian Xiao Long Bao and Duty-Free Singapore.

“We want to raise awareness among the public that we have restaurants, not just hotels. We have over 40 restaurants across our hotels, of which eight are participating (in SFF),” shared Sng Ju Stephanie, cluster director of digital marketing, loyalty & partnership, Singapore, AccorHotels.

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