MICE market grows in Hong Kong

25 May 2012  815 | World Travel News

Hong Kong has seen a 4.6 percent increase in MICE (meetings, incentives, conventions and exhibitions) visitors in the first quarter of 2012 according to the Hong Kong Tourism Board (HKTB).

The steady increase to over 300,000 overnight MICE arrivals during this period included attendance to nearly 70 large-scale MICE events in Hong Kong.

HKTB Executive Director Mr Anthony Lau said despite the tightening of budgets by many corporations on meetings and incentives during uncertain global economic times, growth was recorded in almost all visitor source markets.

Events included the Hong Kong International Jewellery Show, which attracted a record-breaking attendance of 38,000, the Asia Top Gallery Hotel Art Fair, the International Congress of Cardiology and for the first time held in Hong Kong, TOC Container Supply Chain Asia.

“These events, along with the strengthening of most major currencies against the Hong Kong dollar, contributed to the gain in overnight MICE arrivals,” commented Mr Lau.

Projecting further growth in the year, Mr Lau confirmed Hong Kong will host numerous mega international MICE events, including the Asian Attractions Expo and the 2012 JCI Asia-Pacific Conference Hong Kong in June.

The NU SKIN Greater China Regional Convention and the FDI World Dental Congress are also confirmed at Hong Kong venues and are expected to bring about 20,000 and 10,000 visitors respectively.

“Our Meetings and Exhibitions Hong Kong Office will provide the organisers with our best support to drive attendance and enrich the experience of the participants, in order to create word of mouth and attract more MICE events to Hong Kong in the long term.”?

Sourced: e Travel blackbaord Asia