09 Jun 2012
HALEIWA, Hawaii, USA & BRUSSELS, Belgium – The International Council of Tourism Partners (ICTP) announced that the Malaysia Tourism Board, popularly known as Tourism Malaysia, has become a member of the growing alliance of international destinations.
ICTP President Geoffrey Lipman welcomed the new membership saying: “At last month's PATA Annual Meeting, Malaysia showed again why it is such an important travel and tourism player. It was a pleasure to share a platform with a committed Tourism Minister - Dato Sri Dr. Ng Yen Yen - who recognizes the benefits of green growth and is driving a quality mindset."
Tourism Malaysia's objective is to promote Malaysia as an outstanding tourist destination. It aims to showcase Malaysia's unique wonders, attractions, and cultures, as well as develop domestic tourism and enhance Malaysia's share of the market for meetings, incentives, conventions, and exhibitions (MICE). The ultimate goal of Tourism Malaysia is to increase the number of foreign tourists to the country and extend the average length of their stay, so as to increase Malaysia's tourism revenue.
ICTP Chairman Juergen T. Steinmetz said: “ICTP is pleased to support Tourism Malaysia’s efforts to market the country as a destination of excellence and to make the tourism industry a major contributor to the socio-economic development of this nation. The full focus of Tourism Malaysia is on promoting the country domestically and internationally, and ICTP and its members can help to support that aim.”
Tourism Malaysia aims to encourage tourism and its related industries in Malaysia. It is hoped that this would help promote new investments in the country, as well as provide increased employment opportunities. The growth of tourism would also contribute positively to the country's economic development and quality of life.
There is a saying in the country: to know Malaysia is to love Malaysia. It is a bubbling, bustling melting pot of races and religions where Malays, Indians, Chinese, and many other ethnic groups live together in peace and harmony. This multiculturalism has not only made Malaysia a gastronomical paradise, it has also made Malaysia home to hundreds of colorful festivals, perfect for the visiting traveler.
For more information about Malaysia, visit: http://www.tourism.gov.my/ .
The International Council of Tourism Partners (ICTP) is a new grassroots travel and tourism coalition of global destinations committed to quality service and green growth. The ICTP logo represents the strength in collaboration (the block) of many small communities (the lines) committed to sustainable oceans (blue) and land (green).
ICTP engages communities and their stakeholders to share quality and green opportunities including tools and resources, access to funding, education, and marketing support. ICTP advocates sustainable aviation growth, streamlined travel formalities, and fair coherent taxation.
ICTP supports the UN Millennium Development Goals, the UN World Tourism Organization's Global Code of Ethics for Tourism, and a range of programs that underpin them. The ICTP alliance is represented in Haleiwa, Hawaii, USA; Brussels, Belgium; Bali, Indonesia; and Victoria, Seychelles. ICTP membership is available to qualified destinations free of charge. Academy membership features a prestigious and selected group of destinations.
ICTP has members in Anguilla; Aruba; Bangladesh; Canada; China; Croatia; Greece; Grenada; India; Indonesia; Iran; Iran; La Reunion (French Indian Ocean); Malaysia; Malawi; Mexico; Morocco; Nicaragua; Northern Mariana Islands, US Pacific Island Territory; Pakistan; Palestine; Rwanda; Seychelles; Sierra Leone; South Africa; Sri Lanka; Sultante of Oman; Tajikistan; Tanzania; Yemen; Zimbabwe; and from the US: Arizona, California, Georgia, Hawaii, Maine, Missouri, Utah, Virginia, and Washington.
Partner associations include: African Bureau of Conventions; African Chamber of Commerce Dallas/Fort Worth; Africa Travel Association; Alliance for training and research in the field of social and solidarity tourism (ISTO/OITS); Cultural and Environment Conservation Society; DC-Cam (Cambodia); Hawaii Tourism Association; International Institute for Peace Through Tourism (IIPT); International Organization of Electronic Tourism Industry (IOETI); Livingstone International University of Tourism Excellence, Zambia; Positive Impact Events, Manchester, UK; Shanghai Institute of Foreign Trade, China; SKAL International; Society for Accessible Travel & Hospitality (SATH); Sustainable Travel International (STI); The Region Initiative, Pakistan; University of Florida: Eric Friedheim Tourism Institute; University of Hawaii; University of Technology Mauritius; and vzw Reis-en Opleidingscentrum, Gent, Belgium; and University of Technology Mauritius.