Tangla Hotels presses ahead with growth strategy

15 Jun 2012  2038 | World Travel News

HNA Hotel Group is pushing ahead with its expansion plans for Tangla Hotels & Resorts, which debuted its first property in Beijing in 2009 under the flagship Tangla label (TTG Asia e-Daily, October 31, 2011).

Tangla Hotels & Resorts’ second property in China, Tangla Tianjin, will open in mid-July. Elsewhere in the country, Tangla Sanya is due to open by the end of the year, while another Tangla is scheduled to soft open in Shenzhen in July-August.

According to Judith Los Banos, director of marketing, HNA Hotel Group, Tangla Tianjin will come under the chain’s Tangla Luxury Collection label. The hotel will offer about 115 rooms, with room sizes starting from 70m2, and will cater mostly to the domestic business travel market.

“Tangla Tianjin will feature a differentiated service concept. Highlights include Tangla brand ambassadors, who will offer dedicated personalised services to guests,” she said.

Outside of China, Tangla Hotels & Resorts’ overseas network is already taking shape.

A Tangla in New York’s Times Square has already soft-opened, while another Tangla in Brussels, Belgium is due to open in 2013/2014. These hotels cater to Chinese travellers heading overseas, as well as other guests looking for an authentic Asian hospitality experience, said Los Banos.

Tangla Hotels & Resorts has three other brands within its portfolio – ultra-luxe Tangla Grand Place, boutique-style Tang Hotel and business-class Gardenlane Select, but the chain has decided to focus its growth on Tangla properties to boost brand recognition.

Meanwhile, besides tying up with Worldhotels to increase overseas distribution capabilities, Tangla Hotels & Resorts has been busy developing its own property management and central reservation system.

The chain is also looking to acquire new and under-construction properties in South China to further boost its portfolio.

Sourced: TTG Asia

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