All About Inc. and Japan Partnership Inc. collaborate on JapanTourist.jp

All About Inc., operator of information website AllAbout.co.jp, and Japan Partnership Inc., publisher of the free English magazine Metropolis, have teamed up to provide a major community website on tourism information about Japan. The site, JapanTourist.jp, is available in multiple languages, and the partners will collaborate across a number of areas to help increase tourism to Japan.

Since November 2011, All About Inc. has operated the Chinese tourism information site abang.com, collaborating with Chinese tourism sites such as Ctrip.com and Lvmama.com, ranked number 1 and number 5 respectively. As a result, All About has developed an extensive network of expert Chinese writers in Japan able to produce articles promoting Japanese tourism to Chinese consumers. Japan Partnership Inc., publisher of Tokyo-based free magazine Metropolis, has been running the JapanTourist.jp web portal promoting Japanese tourism in English to non-Japanese since November 2011, following the Great East Japan Earthquake of that year. The site features 3,732 articles and 24,167 photos created by native English speakers who are also experts in Japanese culture. As Japan’s largest community-based inbound travel site for non-Japanese, JapanTourist.jp now has more than 1,000 contributors and 33 editors/business developers, known as “Regional Partners”. JapanTourist.jp’s unique business model allows it to give a deep non-Japanese perspective into lesser-known tourist spots all over Japan.

As the the number of tourists from China, Hong Kong, Taiwan, and South East Asia is expected to increase substantially in coming years, the two companies have mutually agreed to partner and work with local governments to create marketing strategies to target foreign consumers – in their own languages and in their own countries. Currently, Japantourist.jp carries stories in English, Japanese, simplified Chinese, and traditional Chinese, and by June 2013, the number of articles is expected to increase to more than 5,000 with the addition of Korean. The two partners will participate in joint planning, marketing, sales, project management, and the creation and management of campaigns on social networking sites (Facebook, Twitter, etc). The main target for these services will be municipal governments and corporations.

With this partnership, All About Inc. aims to extend its customer reach beyond its current Japanese audience, starting with visitors to Japan. The partnership will also strengthen its network of experts. For Japan Partnership Inc, the partnership offers a stronger platform for its non-Japanese perspective on Japan, and the chance to have the site become the nation’s Number One in all measures for information on Japanese tourism.

Sourced: TravelDailyNews