Hong Kong guns for Indonesia's white-collared travellers

28 May 2013  2036 | World Travel News

THE Hong Kong Tourism Board (HKTB) is investing more to bait the "new white collar" travellers and families from the growing Indonesian outbound market.

HKTB executive director, Anthony Lau, said: “We have put resources (into) marketing Hong Kong in Indonesia. We have appointed a director of projects for Indonesia, an Indonesian representative and launched our Bahasa Indonesia website.”

Future plans include a programme on Jakarta radio beginning next week and a treasure hunt, where the winner will travel to Hong Kong to compete against others in the next round.

Speaking to Indonesian outbound travel consultants during the HKTB/Cathay Pacific Airways fam tour in Hong Kong recently, Lau said he wanted Hong Kong to be a top-of-mind destination for Indonesia’s young, who have the money to travel. He added that Hong Kong would continue to meet the needs of Muslim travellers with more halal-certified restaurants.

Indonesian arrivals to Hong Kong in 2012 numbered 500,000, and grew 16 per cent year-on-year between January and April 2013. In comparison, Hong Kong’s overall footfalls for the first four months of this year grew only two to three per cent.

He said the market was likely to grow further should airlines boost Hong Kong-Indonesia services, while the SAR would add between 10,000-12,000 rooms by next year, mostly in the three- and four-star categories.

 

Sourced: ttgasia

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