Ocean Park eyes Indonesian leisure, MICE segments

OCEAN Park Hong Kong is making a sales mission to Indonesia later this year to tap the leisure segment as well as the steadily growing MICE market.

Rosalind Siu, sales director, Ocean Park Hong Kong, said: “We are planning to visit Indonesia to organise an event for travel consultants and media. We want to work with travel wholesalers in Indonesia to create new packages that will include Ocean Park.

“I also understand that for the Indonesian market, consumer fairs are very important. What we are planning for initially is to support consultants with discount coupons (to sell or package) when they participate in consumer fairs.”

MICE groups, particularly corporate incentives from Indonesia, have grown over the last few years and is a market that Ocean Park intends to tap for the first time.

Said Siu: “We don’t have a hotel in the park yet, but we have the facilities and attractions to cater for one- or half-day programmes such as teambuilding, theme and award dinners, which have been popular among (Hong Kong) companies.”

The sales mission would also provide the right occasion for Ocean Park to introduce its plans for new exhibits and attractions including Australian koalas, a shark aquarium and new rides to open between next year and 2015.

An MTR station is also scheduled to open across from the park’s entrance in 2015.

“A new resort-type, four-star accommodation will start building (works) soon, with 400 rooms to open in 2017. We will also (begin) developing a new Water World – an indoor and outdoor water park – end of this year, to open in 2017,” shared Siu.

“We used to have an outdoor water park, but it was too hot during the summer and could not open during the winter because it was too cold. This new concept will allow us to open year-round with heated water during winter.”

Sourced: ttgaisa