‘India Association Congress 2013’ to host ‘Business Travel & MICE Expo’ from 23 – 24 August in Chennai

17 Jun 2013  2064 | World Travel News

CHENNAI - The 3rd ‘India Association Congress’ at Chennai from the 23- 24 August 2013 is announced. The event is an ideal marketing platform and network opportunity for the meeting industry from India and abroad, with key decision makers of India's most successful associations. The third edition of India Association Congress is all set to roll out this August in Chennai. The stupendous success of the last two editions has raised the expectations of the members and sponsors alike. With more than 200 delegates who attended the last India Association Congress at Mumbai and the new members of the association, the two day event in

Chennai is expected to decide and discuss on the best practices for the service providers to scale new heights. It is an opportunity for exhibitors from India and from around the world to showcase exciting and diverse range of destinations, conference and incentive venues, airlines, cruises, destination management companies, event planners, hotels and resorts, ground transportation among others to give the discerning buyers from the travel – trade and corporate world to reinforce their choice for business travel, incentives and conventions.

The congregation of associations from across the country ideates and brings to the forefront a united decision based on discussion and deliberation. This is one of the prime platforms to exhibit and reach the niche audience required to market and sell the products of the exhibitors. With such a concentrated array of audience the exhibitors create excellent opportunity for themselves to persuade and connect with the various associations that are part of the congress. The exhibitors get access to interact and impress the panelists apart from the association.

The Business Travel & MICE Expo will be managed by ‘Sphere Travelmedia & Exhibitions Pvt. Ltd.,’

Regarding Indian MICE market without doubt India is perceived to be one of the fastest growing economies of the future and more and more countries are investing in these fast growing economies. As the Indian economy progresses from one milestone to another, business travel and MICE related travel, form one of the fastest growing segments of the travel industry. As per International Congress & Convention Association (ICCA) statistics, a total of 400,000 conferences and exhibitions are held worldwide every year at the total outlay of US$280 billion, and India’s share is at US$4.8 bn.

EuroMonitor, the Indian outbound MICE market was estimated to be around
US$ 550-600 million in 2011. It grew strongly and resulted in an outbound volume of 6.2 million people with around 1.5-1.8 million Indians travelling outbound only for MICE.

 

Sourced: TravelDailyNews

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