Investment in Self-Promotion pays off for Hong Kong

HONG KONG - According to a report released by Timetric, tourism levels in Hong Kong bounced back from the effects of the global financial crisis, driven by a stronger economy and effective promotion of tourism. Domestic tourist volume increased from 749,036 trips in 2008 to 841,332 trips in 2012, while international arrivals increased from 17.6 million in 2008 to 23.8 million in 2012.

Campaigns by HKTB to promote the country feature seasonal-specific themes, including Hong Kong Halloween Treats, Hong Kong Mid-Autumn Festival and Hong Kong Winterfest. In 2011 the board launched its ‘Asia’s World City’ campaign. Effective use of online promotion methods such as e-marketing and social media will improve the scope of the region’s tourism marketing strategies. The numbers of domestic trips and inbound tourists are expected to reach 976,899 and 33.2 million respectively by 2017, driven by government initiatives to promote tourism.

The board is also making efforts to promote business tourism in the region by promoting meetings, incentives, conferences and exhibitions. In November 2008, ‘Meetings and Exhibitions Hong Kong’ (MEHK) was established, responsible for the marketing and promotion of business events in the country.

Sourced: TravelDialyNews