Trivago launches Singapore website

GERMAN hotel search and price comparison site Trivago launched its Singapore website last month in a bid to penetrate the Asia-Pacific market.
Trivago, which was founded in 2005, operates 32 international country platforms in 23 languages. Singapore is the latest addition to its Asian portfolio, in addition to its existing platforms in India, Japan and China.
Robin Harries, head of corporate development and Asia-Pacific, Trivago, said: “Asia is a high-growth potential market (while) Singapore is a fast-growing market that is no stranger to both local and international OTAs.
“Singapore is an interesting market with one of the highest online penetration rates in the world.”
With the growing clutter of similar search engines in the online realm, Harries said: “Trivago distinguishes itself from other metasearch engines by being highly specialised in its hotel-only search function via an intuitive website.”
He said Trivago’s establishment since 2005 had allowed it to amass a large inventory of nearly 700,000 hotels with over 190 booking sites.
According to Harries, Trivago has over 30 million unique visitors per month internationally and he is optimistic about its “promising performance” in Singapore.
In an apparent move to boost revenues, Trivago has attained backing from Expedia, which completed its acquisition of a 61.6 per cent equity stake in Trivago in March this year, for approximately 434 million euros (US$564 million).
Insisting that Trivago would not veer away from hotels, Harries said: “Our global focus is to continuously optimise our core product (hotels) so we are able to better serve our users’ needs.

Sourced: ttgaisa