Cachet Hotel Group announces first property in Bangkok, Thailand

SHANGHAI - Cachet Hotel Group announced an innovative global hospitality venture featuring culinary excellence, celebrity design and personalized service. The CHG portfolio will include Shanghai's URBN hotel and two new brands – r. hotel and Cachet hotel and residences, which will make its debut in Bangkok, Thailand.
CHG's mission is to become the world's most innovative and socially responsible hospitality company. CEO and co-founder, Alexander Mirza stated, "Our strategy is to be a fully integrated management company that is known for business model innovation. Personalization is of paramount importance. Our guests will experience continuous innovation in eating, drinking and living throughout our collection. We will also be known for leading the industry in environmental sustainability and community development."
The Cachet Hotel Group's portfolio of brands will include:
URBN – China's Green Brand. Renowned as a multi award-winning hotel, URBN is the gold standard for eco-tourism. URBN Shanghai will undergo renovations in August 2013 with the partnership of celebrity designer Jay Godfrey and its current manager, Interstate China. The URBN brand will expand across China and Southeast Asia as managed and franchised boutique hotels and villa resorts.
r. – Asia's Lifestyle Brand.  r. hotels will cater to young at heart explorers who are adopters of new technologies. Each r. hotel will be unique, paying homage to its city and neighborhood with a service style that features youthful, stylized, and positive surprises. r. hotels will be developed as a managed and franchised brand in cities and resort markets across Asia.
Cachet – Global Luxury Living. Cachet hotel and residences will attract affluent connoisseurs, offering an "all-inclusive" luxury proposition. Cachet will feature highly personalized service, exceptional culinary experiences and spas that offer skin care and beauty treatments. Cachet hotel and residences will be primarily new build developments managed by CHG, located in gateway cities and destination resort markets worldwide.
Flagship Project in Bangkok
CHG has chosen Bangkok, Thailand – the world's number one tourist destination – for its global launch of Cachet hotel and residences. International visitors to Bangkok have increased by 15% per year since 2009 and are expected to reach 17.5 million by 2014.  "Bangkok is emerging as a major tourist destination for Asian travelers. Travel to Bangkok has increased by double digits for each of the past five years, and with iconic projects like this, the trend is likely to continue," said Rahul Bhatia, Group Managing Director of InterGlobe, South Asia's foremost travel conglomerate, and co-founder of IndiGo, India's largest airline by market share that also serves the Bangkok market.
Cachet Bangkok is part of a mixed use development comprised of over 150,000 square meters of retail and a four star convention hotel connected to Bangkok's public transportation system, main shopping malls and tourist attractions by Sky Walk. The 27-story Cachet property will feature 70 luxury hotel rooms, 224 serviced apartments, Laris fine dining, and a luxury branded spa. The breathtaking 400 square meter penthouses will include outdoor living spaces, in-room dining by celebrity chefs and dramatic panoramic views. Hallmark features of Cachet Bangkok will include a 270 square meter infinity pool, meeting and event space overlooking the city and a 400 seat entertainment venue that will feature production shows and concerts.
As part of its commitment to community development, CHG will be supporting Kai Sitthi charity foundation, an organization formed by overseas Chinese based in Bangkok, Thailand.
"We are extremely pleased to be partnering with Cachet Hotel Group to manage this iconic project," commented Chen Wen Nan, Co-President of Asia-ThaiYuan Construction and Development Co., Ltd. "We believe Cachet Hotel Group's deep understanding of the Chinese customer and professional management team will be key to making this project a success."
The construction at Smile Square will be managed by Asia ThaiYuan Construction and Development Co. Ltd, and will open for business by late 2016.

Sourced: TravelDailyNews