Philippine goods set for Kingdom

Philippine-made consumer goods are expected to increasingly flow into the Kingdom as a result of rising Cambodian purchasing power, an announcement from the Philippine Department of Foreign Affairs on Tuesday said.

“With a young and dynamic population and increasing purchasing power, the Cambodian market presents great opportunities for Philippine companies seeking to grow their business presence and market reach in the region,” the statement said.

The announcement came following a meeting between CYS Pharma – the largest importer and distributor of Philippine foodstuffs in Cambodia – and the Philippine Ambassador to Cambodia, Christopher Montero.

Rising purchasing power
CYS Pharma reportedly told Montero that they plan to import more Philippine-made goods into the Kingdom as a result of improved living conditions and rising purchasing power in the Cambodian market.

Montero said in a press release that the Cambodian market offers great opportunities for Philippine companies seeking to grow their business presence and market reach in the region.

“It is important for the Filipino community in Cambodia to patronise Philippine-made consumer goods as it will, in turn, encourage their Cambodian friends to sample quality, yet affordable products,” he said.

Approximately 50 Philippine companies are registered in Cambodia, including Cebu Pacific, Liwayway Food Industries, Unilab, San Miguel Beer and Jewelmer, among others.

There are also more than 2,500 Filipinos working in the Kingdom in a variety of roles, including factory workers, teachers, technical and skilled workers, managers, engineers and service staff.

Cambodian economist Dr Teng Delux told The Post on Wednesday that increased importing of foreign goods will benefit Cambodian consumers as it will increase the variety of products available, lowering their cost.

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