HK visitor numbers up, Tourism Board “cautiously optimistic”

Hong Kong Tourism Board (HKTB) announced year-on-year arrivals for the first-half of 2012 increased by 15.5 percent.

HKTB chairman James Tien said the figures solidify Hong Kong’s status as Asia’s World City.

“We are encouraged to see that amidst the global economic uncertainties, our tourism industry reported satisfactory growth during the first half of the year,” he said.

“Other than Mainland China, growth was recorded in the overall short-haul and long-haul arrival figures, with Japan, South Korea, the Philippines and Russia achieving outstanding performances.”

Mr Tien added that although the results were promising, Hong Kong needs to remain prudent and aware of the ever-changing tourism landscape.

“Looking into the latter half of this year, we remain cautiously optimistic about the industry outlook, even though the global economy remains volatile, which will inevitably impact the demand for travel,” he said.

“We will maintain flexibility in adapting our marketing strategies and make our best efforts to maintain a balanced portfolio of visitors.”

“We have already planned the launch of a series of mega events in the coming months to further enhance Hong Kong’s appeal and provide our tourism partners with different business platforms.”

Sourced: etravelblackboardasia