Virgin Atlantic is a CoolBrand

Virgin Atlantic has been selected as one of the United Kingdom’s CoolBrands and was the only airline and travel brand to be named in the popular listing.

The airline was ranked eighth on the annual CoolBrands list.

“We are delighted to be recognised as one of the UK’s coolest brands and to be the only travel company named in this list is such an honour,” Virgin Atlantic director of marketing Simon Lloyd said.

“Virgin Atlantic is always looking to innovate in order to stand out from the crowd this year alone we have redesigned our Upper Class cabin with a new seat and new bar, opened a new Clubhouse in New York JFK, and launched two new routes to Cancun and Vancouver.

A panel of 39 designers, media personalities, style experts and celebrities voted alongside 3000 consumers.

Brands were judged on elements of style, innovation, authenticity, originality desirability and uniqueness.

“Even in a recession a desirable reputation is vital, so being seen by opinion formers and the British public as a stylish attractive brand is not only a great compliment but an indicator of success,” CoolBrands Expert Council chairman Stephen Cheliotis said.

“Competition was fiercer than ever so achieving CoolBrands status is something Virgin Atlantic can be truly proud of,” Mr Cheliotis added.

Sourced: etravelblackboardasia