British Airways Launches On Business Loyalty Programme for SMEs in Singapore

British Airways announced it will roll out its On Business loyalty programme for small-and-medium-sized enterprises (SMEs). New enrolees will benefit from a “triple points” offer for the first six flights taken within the first year of membership, allowing them to build up their points total considerably and earn rewards.

“On Business provides senior executives, CEOs and middle management at small-and-medium-sized enterprises with the opportunity to enjoy excellent perks, benefits and upgrades,” said Nick McGlynn, British Airways Regional General Manager, South East Asia. “British Airways is committed to helping SMEs. Face to face meetings can be so important for business and smaller companies often have very tight travel budgets. On Business allows SMEs to earn points quickly and spend them flexibly.”

British Airways’ On Business loyalty programme enables enrolees to earn reward points on every qualifying British Airways flight booked through ba.com, British Airways reservations or travel agents, irrespective of the country in which the ticket is bought. To earn points, On Business members are required to quote their membership number when making their bookings. These reward points can be redeemed for reward flights, flight upgrades and free hotel stays. In addition, if travellers are members of the British Airways Executive Club or the oneworld partners’ frequent flyer programmes, they are also able to earn individual miles. On Business also offers an online management tool that allows companies to track their travel spend. To qualify for the programme, each company must enrol at least two travellers. From now until the end of November, British Airways is offering trade promotions and incentives for new sign ups in Singapore.

Sourced: etravelblackboardasia