IATA and associates cooperate for connectivity

IATA (International Air Transport Association) is rallying aviation partners in order to provide greater connectivity for consumers and simplify airport processes.

IATA has recognised the need to develop a contemporary and interactive travel experience, based on the expectations and values of the modern consumer.

Three priority projects; Fast Travel, Checkpoint of the Future and a New Distribution Capability were identified by IATA director general and chief executive Tony Tyler.

“Connectivity is a critical component of modern economies,” Mr Tyler said.

“Serving that growing demand will require innovation.”

IATA’s new Fast Travel program will implement self-service options and provide passengers with more control over their flying experience.

The Checkpoint of the Future project aims to “replace today’s one-size-fits-all approach to screening with a model based on risk assessment,” according to Mr Tyler.

Passenger information garnered by world governments and airports for customs and immigration purposes will be used to re-focus air travel security.

The New Distribution Capability aspires to revolutionise airline retailing and diminish commoditisation by recognising consumer purchasing behaviours.

Powered by open XML standards, the new distribution model intends to provide consumers with customised travels options in both an online format and through travel agents.

“Competition and the needs of travellers’ will guide airlines, agents, system providers and new entrants with tremendous opportunities for innovation,” Mr Tyler said.

However, the American Society of Travel Agents (ASTA) and Business Travel Coalition (BTC) have dismissed IATA’s New Distribution Capability system along with Mr Tyler’s claims of complete transparency.

“While we are still conducting due diligence with regard to understanding all the facts and implications flowing from IATA's new distribution initiative, it's reasonable to preliminarily conclude from discussions with and presentations from IATA that there is reason for significant concern over negative impacts to consumers, competition and costs,” BTC chairman Kevin Mitchell said.

ASTA and BTC were among several industry organisations in the US and abroad that requested to be part of the distribution development process but were denied access by IATA.

Sourced: etravelblackboardasia