Bollywood boosts British arrivals

Bollywood films have ignited a tourism revival for Brits travelling to India, with the International Air Transport Association (IATA) predicting a six percent rise in tourist arrivals to Mumbai until 2015.

Virgin Atlantic has taken advantage of this emerging trend, announcing the commencement of daily flights between London and Mumbai last month, according to Asian Image.

140,000 passengers per year are expected to utilise the added capacity.

Bollywood films are becoming increasingly popular and the British market is interested in learning more.

So great is demand that in 2011 over one million British travellers flew to Mumbai.

VisitBritain recently produced a marketing campaign to lure Indian film companies to shoot in the UK.

“There’s no greater pleasure for Bollywood film fans than to travel to the exact location in Mumbai where some of their favourite films were shot,” Virgin Atlantic press officer Anna Catchpole said.

“It’s the equivalent of going to Hollywood to see the great Warner Brothers or Universal studio sets and many companies in Mumbai now offer Bollywood studio tours.”

Sourced: etravelblackboardasia