Tiger Airways re-brands to Tigerair

 Tiger Airways Australia has begun a re-brand revival, renaming to Tigerair and unveiling a new logo and aircraft livery in Melbourne this week.

The changes signal a new era for the low cost carrier and include innovative promotions, enhanced product development and a new-look website.

The announcement comes just days prior to the approval of its partnership with Virgin Australia.

The leaping tiger that used to be a key identity element has been replaced by a contemporary new logo, designed to incorporate key elements of Tigerair’s personality: warm, passionate and genuine.

“Our two key priorities now are to create a stronger operating platform that can deliver growth and to build a sustainable business that brings greater competition to the Australian budget carrier market,” Tigerair chief executive Rob Sharp said.

“Quite simply, in order to be the airline of choice we need to always remember customers have a choice.”

Sourced: etravelblackboardasia