Hungry for holidays, Indian travelers look far and wide

MUMBAI - For most Indian consumers, it wasn't too long ago that leisure travel essentially meant one thing: fulfilling family obligations to visit relatives elsewhere in the country. More far-flung, independently selected trips were much less common and all but out of reach for much of the vast Indian middle class. But greater wealth and opportunity have transformed the profile of the typical Indian leisure traveler. No longer bound by obligation or constrained by a lack of disposable income, today's Indian travelers are independent-minded and ready to get out and see the world … on their own terms. But what types of trips do they take, where do they go, and what influences their travel planning and purchasing behavior?
An upcoming PhoCusWright Special Project focuses on Indian consumers who travel purely for leisure, and in particular on the growing segment of travelers who search, shop and purchase holidays and vacation packages.
Indian Consumer Behavior: Holidays and Travel Packages explores the key factors that make holiday travel and packages so attractive to Indian consumers, and identifies how travel companies can tap this potent segment.
Project sponsors get the numbers and knowledge to:
    Gain strategic insight into the key Indian consumer trends and demographics that are fueling the increasingly influential holidays and packages segment.
    Leverage Indian travelers' motivations and travel planning behavior to effectively position an outbound holiday destination.
    Understand the role of Indian consumers' brand and other preferences in hotel selection and trip planning, and tailor product and marketing messaging accordingly.
    Create, promote and sell hotel and holiday travel packages that are well-aligned with Indian travelers' preferences and behavior.
    Tap into and prioritize initiatives for the diverse and highly lucrative Indian travel market.

Sourced: TravelDailyNews