TAT refreshes its smartphone app

Now its second year, Lifestyle Thailand a smartphone application has been refreshed with the latest updates from over 300 participating tourism businesses and filled out with more experiential travel ideas.
The mobile app, which was launched July 2012 by the Tourism Authority of Thailand and can be downloaded free of charge on the App Store and Android Market.
Since it was launched there have been 50,000 downloads.
TAT deputy governor for international marketing Europe, Africa, Middle East and the Americas, Juthaporn Rerngonasa, said that in line with the TAT’s digital marketing strategy, Lifestyle Thailand mobile app 2.0 had been enhanced to meet the demands of smartphone users looking for new travel ideas in Thailand.
“Total download of Lifestyle Thailand should surpass 100,000 in the second year,” she said.
TAT has not only refreshed the overall design of the Lifestyle Thailand mobile app 2.0, but also enhanced information updates on hotels, resorts, restaurants, tourist attractions and activities.
The app comes with attractive images and detailed descriptions of tourist products and activities, and enables the app users to create their own exclusive trip in Thailand.
“We will introduce the new look Lifestyle Thailand mobile app at World Travel Market 2013 and promote it through the TAT’s offices worldwide and the Thailand Fan Club, a TAT twitter account with more than 150,000 followers.”
The app features 10 travel experience ideas that cater to different tourist preferences.
They are:
• Chic for trendy jetsetters looking for shopping experiences and nightlife activities;
• Romantic for couples and honeymooners;
• Breezy for beach lovers;
• Thainess for devotees of Thai traditions;
• Adventure for travellers preferring adventure and sports activities;
• Wellness for health and beauty conscious tourists;
• Easy n’ Slow for those looking for a quiet place amid the lush nature;
• Family ideas that highlights family-orientated activities and locations.
The Lifestyle Thailand mobile app 2.0 features travel information and offers from more than 300 tourism businesses including accommodation, restaurants, attractions and things-to-do lists in Thailand that are assigned into 10 travel experience ideas as well as special functions; such as, a 360° Visual Tour of tourist attractions. Tourists can also create trips and search routes via Google Maps and use interactive maps to share through social networks like Facebook and Twitter.
TAT did not explain how the 300 companies were selected and how companies can become eligible for a spot on the application in the future. Since its launch in 2012, TAT should have collected data on pick-up, referrals and business that the app provided for the companies that subscribed. Questions have been filed with TAT on the app’s business response assessments.

Sourced: ttrweekly