Minor taps TripAdvisor

TripAdvisor and Minor Hotel Group have completed the migration of 65 properties in the hotel group to the TripAdvisor Business Listings, a hotel marketing tool that enhances a property’s visibility to TripAdvisor browsers.
Of the MHG properties that have upgraded to Business Listings since October 2013, all 30 of the hotel group’s Anantara Hotels, Resorts & Spas brand have signed up, as well as 27 from its Oaks Hotel & Resorts portfolio, three from its AVANI Hotels & Resorts brand, and a number of individual properties owned by MHG.
These properties join a growing number of top Thai hotel companies including Centara Hotels and Resorts, Dusit Thani Hotels and Resorts, Onyx Hospitality, as well as a large number of independent hotels and B&Bs that have embraced TripAdvisor’s suite of marketing tools to increase exposure and drive more bookings.
TripAdvisor Business Listings is a subscription-based service for individual properties. It claims to increase exposure for subscribers by adding their direct contact information, such as a website link, email address and phone number, to their property pages. In addition, properties can capture the attention of travellers by adding special offers specific to TripAdvisor visitors.
To date, more than 69,000 accommodations globally have upgraded to TripAdvisor Business Listings to take advantage of TripAdvisor’s suite of advanced marketing services.

Sourced: ttrweekly