Lampang Brand being introduced to promote quality and tourism in the province

BANGKOK - Lampang provincial authorities, in cooperation with the Tourism Authority of Thailand (TAT) are putting in place various schemes to get travellers talking about Lampang. The aim is to make the charming northern province the must-see destination of choice for local and international travellers planning holidays in Thailand.

The ‘Lampang Brand’ project will be introduced to instil within travellers the idea that Lampang truly is the “City of Lanna Culture” and the gateway for trade with ASEAN as borders open up. The Lampang Brand’ will be promoted via a new logo and slogans to increase awareness among the travelling public.

Mr. Wisoot Buachum, Director of the TAT Chiang Mai Office said, “Lanna, once an independent kingdom in what is now northern Thailand, has great potential as a tourist destination in its own right. People are already familiar with Chiang Mai, but neighbouring provinces and the region as a whole have much to offer."

“As well as the local historical importance of Lampang, there is a distinct culture here and many unique traditions. Add to this the lovely forests and hills with all their scope for ecotourism adventures, not to mention the trade and business opportunities, and what you have is a perfect destination, well able to cater for the needs of all types of tourists.”

To ensure that Lampang can really achieve its potential, and to get people interested in visiting, the new brand image of Lampang province will be heavily promoted via various media channels. The website www.lampangbrand.com is currently under construction and will be promoted on social media platforms; such as, Facebook, twitter and YouTube. In addition, video and multi-media presentations are being put together and launched, and a TV special is being filmed to be shown online as well as on mainstream channels.

The official launch of the Lampang Brand project is to take place on 19 October, 2014, at Kat Kongta, Cultural Road in Lampang. This will be followed by a familiarisation trip for tour operators and members of the media, as well as a range of marketing events to promote the Lampang Brand to tourism operators around the nation. Work will also be done to set up excursions to Lampang by linking with already well-established tours, which will be encouraged to include the area in their itineraries.

One of the most important parts of the ‘Lampang Brand’ campaign is a short-film contest with the theme “Lampang: The City of Happiness.”

Mr. Wisoot said, “We would like to invite creative people who want to lovingly showcase the region through the medium of film to join this contest. The contest offers a great chance for filmmakers to show off their art as well as let the world know how they feel about this lovely part of Thailand and to promote it to others. The winning entries will help raise awareness of Lampang as a great place to visit, with much to offer to travellers both Thai and international.”

Winners of the short-film contest will get a plaque and cash prize worth 100,000 Baht; 50,000 Baht and 30,000 Baht, respectively as well as the glory of showing their work to the world.

sourced:traveldialynews.asia