Reed acquires Mexican MICE event

Reed Exhibitions has added a Mexican show to its portfolio after acquiring Grupo Fidalex.

ICOMEX has now become the first trade show in Latin America under the IBTM group.

Overall Grupo Fidalex has added 15 brands to Reed’s programme, with its founder Philippe Surman to become country manager for Reed Mexico.

“Through the acquisition of ICOMEX, our objective is to consolidate the event’s profile and presence within the region, whilst leveraging the benefits of the IBTM brand profile and reputation in order to expose this great show to the rest of the world. This will give the event an international presence in the meetings industry and provide new opportunities to the portfolio’s global database of buyers who are looking to place or do business with the region,” said Sallie Coventry, portfolio director of IBTM

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