Westminster takes TravelPlus on board

SINGAPORE  Westminster Travel is the first travel firm in Asia to deploy a ground-breaking technology, scaling its substantial sub-agency sales as well as building new B2C access regionally through Abacus Travel Plus.
Commenting at the launch of Westminster introduction of Travel Plus, executives said wholesale travel in Asia was heading for more disruption due to new digital marketing techniques that will package and retail volume inventory for instant consumption, by both travel agents and even travellers themselves.
Wholesaling travel or the pre-packaged sector represents around a third to a half of all itineraries in most Asian markets, but now the design and delivery is about to dramatically improve through a radical Abacus TravelPlus solution, Abacus officials noted.
inside no 6For the first time agents will be able to combine then distribute targeted products in minutes, refreshing their offers in real-time.
“Abacus has created a perfect digital market for wholesale travel,” explained Westminster Travel managing director, Larry Lo, at the Abacus TravelPlus signing ceremony.
“Our regional teams here in Hong Kong, China, Taiwan and Singapore can devise tactical packages in a 10th of the time, posting eFlyers to promote the live inventory.”
Abacus Hong Kong general manager, Agatha Lee added: “For sub-agents using Abacus solutions the super-PNR for each package gets pushed straight through their own mid and back-office system. It’s a big advantage for existing clients. We are very excited for visionary Westminster Travel and look forward to working with them to realise the full potential of Abacus TravelPlus.”

sourced:ttrweekly.com