IGT fortifies Asia footprint with Palazzo Club Vietnam Systems deal

07 Feb 2015  2037 | World Travel News

LAS VEGAS - IGT achieved another international win with its agreement to install the Company's pioneering systems solutions at the prestigious Palazzo Club, which is located within the Sheraton Saigon Hotel & Towers, Vietnam.

The groundbreaking agreement includes the first installation of IGT's Advantage Systems in the Vietnam slot club market, introducing this segment to new slot operations capabilities, including in-depth analyses of individual game performance. The agreement also provides the first Service Window Installation on a traditional Advantage ABS floor in Asia, supplying the Palazzo Club with a cutting-edge promotional marketing tool that can personalize player experiences based on preferences across the club's gaming machines.

"IGT's systems have helped enhance operating efficiency and connections to players in hundreds of locations around the world, and we're excited to be the first slot club in Vietnam to feature the robust analytics and floor optimization capabilities of IGT Advantage. IGT provides the experience, vision and technology to better connect us to players, enable us to maximize ROI and deliver dynamic, personalized gaming experiences," said Manimaran Ramalingam, General Manager of the Palazzo Club.

"Our partnership with the Palazzo Club sets a milestone for IGT and a new market for slots systems solutions in Vietnam. IGT continues to secure a strong foothold in the competitive systems space in Asia, and this installation at the Palazzo Club sets a new standard for creating rewarding connections with players and is designed to further drive profitability," said Sabby Gill, IGT Senior Vice President International Sales.

The Palazzo's IGT Systems installation will include Machine Accounting, Patron Management and the Visual Slot Performance Tool—providing slot managers real-time, easily accessible data on how well games perform and which themes players prefer.

The Palazzo Club will also install EZ Pay ticketing, IGT's proven cashless system that enhances player experiences and drives efficiencies for the operator, plus enhanced bonusing applications such as Carded Lucky Coin, Xtra Credit and Point Play, which elicit player excitement.

sourced:traveldailynews.asia 

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