TAT and Visa sell splash and spice

BANGKOK  Tourism Authority of Thailand (TAT) again joins forces with Visa International (VISA) to organise the “Thailand Splash and Spice” campaign that runs from now to the end of May.
This year’ campaign has been extended to cover three months including the summer school holidays and the Thai New Year periods (Songkran).
The event has also been adjusted to include specific restaurants in hotels in the four to five-star categories in Thailand’s six major tourist destinations (Bangkok, Pattaya, Hua Hin, Chiang Mai, Phuket and Samui).
A highlight is the privilege programme called “One Price Point Menu” that will offer lunch priced at THB749++ per person and dinner priced at THB1,499++ per person.
inside no 5TAT Governor Thawatchai Arunyik said: “The expanded festival is part of our continuing effort to underscore our new brand campaign “2015 Discover Thainess”.”
“As Thai cuisine is well-known, this festival will give visitors further incentive to come and enjoy it in Thailand itself, at very value-for-money prices.”
The term “Splash & Spice” also takes in Songkran, Thailand’s water festival the major nation-wide event in April.
TAT and VISA originally initiated the “Thailand Splash & Spice” campaign in 2012 to capitalise on the popularity of Thai cuisine and drive business to the many world-class international restaurants that have opened in Bangkok and popular tourist spots nationwide. The campaign also leads to a commensurate growth in average visitor expenditure and length of stay.
VISA promotes it via direct-mail to Visa cardholders in Thailand and specific targeted countries worldwide. Participating hotels and restaurants also publicise and promote the discount offers to their clients and via their Internet and social media channels.

sourced:ttrweekly.com