Best Western Hotels endorse RezNext’s intelligent distribution platform - ReX, as its preferred online channel management solution

BANGALORE - Best Western Hotel Group has endorsed ReX, the intelligent distribution platform from RezNext, as its preferred online channel management solution for its hotel properties across the country. ReX will enable Best Western properties to leverage the benefits of a direct connect with leading third party channels and improve their online presence and room revenues. 18 Best Western properties across the country have already partnered with RezNext for the intelligent distribution offering.

ReX connects real-time two-way with distribution channels allowing these Best Western properties to be in complete control of their room reservation processes. Inventory and rates will flow automatically from these hotels to leading distribution channels like Via, Goibibo, Cleartrip, Yatra, Travelguru, through ReX. Similarly bookings from these distribution channels will be updated back into the hotel system automatically.

According to Pranav Bharadwaj, Director of Sales & Marketing at Best Western India, “Online distribution is a significant business source for our Best Western properties. We want to stay on top of our business and be able to monitor the performance real-time. RezNext’s intelligent distribution platform - ReX will help us streamline our processes around online reservations, improving collaboration among the hotel staff and with the third party channels externally. RezNext also provides a single login application that can be accessed remotely allowing us to manage our online distribution processes effortlessly allowing our hotels to adopt a proactive intelligent online distribution strategy.”

The new release of ReX also features a smart algorithm that allows hotels to monitor their channel performance real-time and accordingly control the inventory flow to the channels. It provides true yield management to hoteliers.

“We are very happy to be the preferred online distribution platform for the Best Western Hotel Group. I extend a very warm welcome to the 18 properties that have partnered with us. Our intelligent distribution platform - ReX will help these properties maximise all opportunities to drive more bookings and improve revenue. These properties will also be able to do away with over booking scenarios and additional costs associated with honouring bookings. They can now monitor their online bookings, occupancy, total available rooms by room type, total revenue and the daily sales report real-time. This will empower them to evaluate the performance of their properties and take corrective action on the go,” said Mike Kistner, Chief Executive Officer, RezNext Global Solutions.

sourced:traveldailynews.asia