Cebu Pacific launches GetGo

SINGAPORE Cebu Pacific Air rolled out its rewards programme for frequent fliers, as part of the airline’s 19th anniversary, 8 March.
Those who signed up for CEB Club, CEB’s previous membership programme, are automatically GetGo members.
“In 19 years, we have 1.4 million CEB Club members and 630 corporate accounts. We will be able to serve them with GetGo. Now, our frequent fliers can get rewarded with more benefits and free flights,” said CEB president and CEO Lance Gokongwei.
inside no 7GetGo general manager Nik Laming said: “We will be introducing more partners in the coming months, so there will be more opportunities to earn points, and fly with Cebu Pacific for free.”
Laming heads the GetGo Division and has 15 years of experience on CRM and loyalty programmes. He was previously responsible for the services of Aimia, a loyalty management company, in Asia.

sourced:ttrweekly.com