Airlines offered financial incentives to fly to Israeli Red Sea destination

The Israel Ministry of Tourism has announced a new tourism directive to encourage airline operators to fly to Israel’s Red Sea resort, Eilat.

Eilat is located on Israel's Red Sea coast.
Eilat is located on Israel’s Red Sea coast.
From 6 October to 22nd April 2016 the ministry will reimburse airline operators for every passenger flying to Eilat’s Ovda airport in the amount of €45 up to a sum of €1 million per annum per airline. To qualify for the total sum, airlines must perform a minimum of 16 rotations during the winter period.

The Israel Government Tourist Office and the UK office for the Ministry of Tourism has begun discussions with several British and European airlines with regards to the new directive.

Naama Oryan-Kaplan, director of the UK and Ireland at the Israel Government Tourist Office said: “Eilat is the perfect winter sun destination for British and Irish holidaymakers. We know that direct flights will encourage Brits to visit Eilat and the Red Sea resort and experience the wealth of activities that Eilat has to offer. We are currently in discussion with several airlines regarding this new directive and hope to offer new services to Southern Israel later this year.”
Submissions for airline proposals to the Ministry of Tourism close on 15 June. Airline operators in the UK and Ireland should contact Naama Oryan-Kaplan via email at [email protected].

sourced:travedailymedia.com